Mother of Fact Landing Page Design

Mother of Fact is a telehealth nutrition platform focused on supporting women’s hormone health, fertility, and pregnancy. This project centered on designing a clear, trustworthy, and conversion-driven experience for healthcare providers to refer patients to specialized dietitian care.

I designed a streamlined referral landing experience that clearly communicates value, builds trust, and removes friction from the referral process. The page guides providers through:

• What the service offers (insurance-covered, virtual, fully managed)

• Who it’s for (key patient conditions and use cases)

• How referrals work (simple, step-by-step process)

• Outcomes and benefits (time savings, improved patient satisfaction, better birth outcomes)

The design balances clinical credibility with warmth—reflecting both the medical and human aspects of care.